A behind the scenes look at the "Don't fight. Switch" Windows Phone ad

A behind the scenes look at the "Don't fight. Switch" Windows Phone ad | Windows Phone Central Skip to main content Android BlackBerry iPhone / iPad Windows Phone webOS SIGN UP|LOG IN Windows Phone Central Windows Phone CentralForumsNewsReviewsHelp & How ToDevicesAppsGamesContestsDevelopersEditorials Search Shop online Cases Chargers Batteries Bluetooth & More New accessories FREE Shipping on orders over $50 Read in WPCentral App 46 A behind the scenes look at the "Don't fight. Switch" Windows Phone ad News By George Ponder, Tuesday, Apr 30, 2013 at 4:09 pm

Microsoft launched it's latest Windows Phone ad the other day poking fun at the Samsung/Apple rivalry. The end result was a humorous poke at the competition while highlighting our Windows Phones.

Microsoft is now sharing a behind the scenes video filmed during the making of the commercial.  It's an interesting, funny perspective on how the ad was shot. The behind the scenes footage might even make for a nice follow-up commercial.

Source: Windows Phone Blog

George Ponder Reviews Editor

""A good photograph is knowing where to stand." - A. Adams"

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Tags: Don't Fight Switch, microsoft, windows phone, ads, behind the scenes 2 35 45 0 Email this page Previous Story

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Comments There are 46 comments. Sign in to comment azaright says:

Windows phones make a nice addition ir three to the excisisting smartphone market

Posted on Apr 30, 2013 at 4:14 pm - 12 hours ago Reply giorgio h says:

If we want to succeed, we need more commercials like this.

Posted on Apr 30, 2013 at 5:30 pm - 11 hours ago Reply chucky says:

The best windows phone ad

Posted on Apr 30, 2013 at 4:22 pm - 12 hours ago Reply roman1234 says:

Best phone ad!

Posted on Apr 30, 2013 at 4:36 pm - 12 hours ago Reply NIST says:

+100

Posted on Apr 30, 2013 at 4:37 pm - 12 hours ago Reply mr toes says:

+103.682

Posted on Apr 30, 2013 at 4:40 pm - 12 hours ago Reply Xaphoon148 says:

Best ad!

Posted on Apr 30, 2013 at 4:54 pm - 12 hours ago Reply ajaxas says:

Oh, come on! :)

Posted on May 1, 2013 at 12:46 am - 4 hours ago Reply Xaphoon148 says:

Can't stop laughing :)

Posted on Apr 30, 2013 at 4:23 pm - 12 hours ago Reply lubbalots says:

Love it! Cracks me up everytime!

Posted on Apr 30, 2013 at 4:23 pm - 12 hours ago Reply jfrancejr says:

Very cool commercial.

Posted on Apr 30, 2013 at 4:30 pm - 12 hours ago Reply danielgray says:

Funny. But only it was true. Not worth switching yet. Hopefully GDR2 will add lots of features and bug fixes.

Posted on Apr 30, 2013 at 4:31 pm - 12 hours ago Reply Ratman826 says:

+1 I really love to see some decent bug fix and feature updates such as volume settings and notification center

Posted on Apr 30, 2013 at 4:33 pm - 12 hours ago Reply roman1234 says:

^ A notification center would make this os perfect. I love it, as it currently is - but that addition of that would make it significantly better.

Posted on Apr 30, 2013 at 4:39 pm - 12 hours ago Reply B_Sack says:

Notification center is confirmed coming.  Hopefully in update this summer, but most likely in the next big version this fall/winter.  There will be lots of other goodies too, and hopefully the volume issue as it bugs me a bit as well.

Posted on Apr 30, 2013 at 4:49 pm - 12 hours ago Reply DarkKrystof says:

Funny, good stuff.

Posted on Apr 30, 2013 at 4:32 pm - 12 hours ago Reply PipoDj says:

The commercial has already reached 1M+ views in Youtube. Wait was it only uploaded yesterday? And reading on the comments, the war doesn't end in the video! LOL!

Posted on Apr 30, 2013 at 4:34 pm - 12 hours ago Reply blackhawk556 says:

iTards and droids are pissed of that their precious OS were thrashed by MS. If they're fighting that much in the comments section, then you know MS hit the right nerve. :)

Posted on Apr 30, 2013 at 4:39 pm - 12 hours ago Reply PipoDj says:

Oh you bet MS did! Most tech blogs are really praising the commercial. Weird as they never really do appreciate MS at any aspect.

Posted on Apr 30, 2013 at 4:41 pm - 12 hours ago Reply Xaphoon148 says:

Reading the comments are as funny as watching the video :)

Posted on Apr 30, 2013 at 4:54 pm - 12 hours ago Reply xconomicron says:

lol yea, I've been reading some of the comments and some of them are pretty ridiculous.  haha

some comments: (Is this even legal?) -lol

Posted on Apr 30, 2013 at 4:55 pm - 12 hours ago Reply PipoDj says:

Oh yeah that one cracked me up! Hahaha so we're involving the lawyers here now are we! LOL!!!!

Posted on Apr 30, 2013 at 5:57 pm - 11 hours ago Reply NIST says:

Pretty darn funny. Finally. Great job Microsoft.

Posted on Apr 30, 2013 at 4:36 pm - 12 hours ago Reply blackhawk556 says:

This is awesome. Plenty of websites posted it on their sites so it's getting good exposure.

Posted on Apr 30, 2013 at 4:40 pm - 12 hours ago Reply rubenbest says:

Windows phone started from the bottom now we almost there

Posted on Apr 30, 2013 at 4:44 pm - 12 hours ago Reply giorgio h says:

We neeeed more

Posted on Apr 30, 2013 at 5:29 pm - 11 hours ago Reply SMMinke says:

Rain? =D

Posted on Apr 30, 2013 at 8:45 pm - 8 hours ago Reply peacefulberry says:

Still a very funny commercial! I don't remember her saying"You're as dead as your battery!" LOL! That's some funny stuff...

Posted on Apr 30, 2013 at 5:29 pm - 11 hours ago Reply willied says:

Often times when shooting something the actors will use/come up with different lines to see what works best, and in this case they used a different line for the actual ad. I did think that battery line was pretty funny, though.

Posted on Apr 30, 2013 at 5:55 pm - 11 hours ago Reply ymcpa says:

WHo ever edited the commercial is a fool. That would have been a great line to keep in the commercial.

Posted on Apr 30, 2013 at 9:00 pm - 8 hours ago Reply DaiaX says:

Just my opinion:
1) "Dead" is negative.
2) "Autocorrect this" is shorter.

Posted on Apr 30, 2013 at 9:52 pm - 7 hours ago Reply Ady Tamimi says:

Now make a behind the scenes of the behind the scenes!

Posted on Apr 30, 2013 at 5:51 pm - 11 hours ago Reply PolishHitta says:

This commercial just went live. Saw it today at work

Posted on Apr 30, 2013 at 6:21 pm - 10 hours ago Reply tony1213 says:

Man I love this commercial! It helps that I love my Lumia as well but still, its freaking funny as hell! 1 or 2 more similar and people will jump on da wagon.

Posted on Apr 30, 2013 at 6:33 pm - 10 hours ago Reply beefydragon says:

Would be nice if its shot with PureView. Or a part of it. ;)

Posted on Apr 30, 2013 at 7:31 pm - 9 hours ago Reply DalekSnare says:

It reminds me of the Samsung "The next big thing is already here" ads, in that it makes fun of the status quo and suggests that the more savvy people have moved on from that.

Posted on Apr 30, 2013 at 8:30 pm - 8 hours ago Reply ceraf says:

They could have been a little more intentional when incorporating the HK cinema elements...but i still enjoyed the commercial

Posted on Apr 30, 2013 at 9:37 pm - 7 hours ago Reply ej1024 says:

We need more commercials like this...

Posted on Apr 30, 2013 at 9:54 pm - 7 hours ago Reply Eg0nz63 says:

Its a great commercial; maybe lure some isheep. #TimeToSwitch.

Posted on Apr 30, 2013 at 10:12 pm - 6 hours ago Reply Metro1088 says:

"Windows Phone really is worth switching to."

Amen

Posted on Apr 30, 2013 at 10:22 pm - 6 hours ago Reply Benz85 says:

What i get from this ad is that ios and android fight a lot cuz they are the best operating system and wp it isn't, that is why in the ad only 2 people have this phones. Sorry but that tells you a lot IOS 45% ANDROID 53% WINDOWS PHONE 2%.

Posted on Apr 30, 2013 at 11:22 pm - 5 hours ago Reply onedrummer2401 says:

US isn't the only market, dweeb. Also, it's saying fanboys are stupid, it's a phone, not a religious following. Don't be so butthurt.

Posted on Apr 30, 2013 at 11:31 pm - 5 hours ago Reply AskaLangly says:

Just a tad ironic when the one guy said 'Whee!' when beaming content to the Galaxy: ever seen that meme involving Firefox? http://www.youtube.com/watch?v=sGyoA92ubzs Supposed to mock IE...

Posted on Apr 30, 2013 at 11:10 pm - 5 hours ago Reply parvinder_bhalan says:

Why only L920? They should also use 8X and AtivS

Posted on Apr 30, 2013 at 11:44 pm - 5 hours ago Reply ericwoodford says:

Only l920, because Engadget said so.. http://www.engadget.com/2013/02/20/winners-2012-engadget-awards-readers-...

Posted on May 1, 2013 at 12:44 am - 4 hours ago Reply fordcom says:

Love this commercial, really funny

Posted on May 1, 2013 at 2:41 am - 2 hours ago Reply */Tip Us On News!

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