Thorsten Heins sits down with Fox Business and discusses U.S. release of the BlackBerry Q10

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BlackBerry CEO Thorsten Heins has been busy with interviews of late. We saw him sit down with Bloomberg, talking about the BlackBerry Q10 and how it became the fastest selling handset at Selfridges, amongst other things. Thorsten was asked about when we should see the BlackBerry Q10 launch in the U.S., following the successful week launch in the U.K. and he states that the U.S. should expect to see an end of May launch. He goes on to say how the these initial sale numbers, for both the Z10 and Q10, are an exciting time for the company. They certainly are. 

When asked about taking back market share, Thorsten states that he's only interested in targeting the "hyper-connected people", always on the go. He's not interested in shooting for the stars. There's a target audience for the BlackBerry 10 products and that's what he's aiming for, that segment of the market.

The topic of Detwiler Fenton comes up once again. He adds that the investigation he requested with the SEC is still on going.

Lastly, Thorsten was asked about which device, the Z10 or the Q10, will be more popular. While we've seen Kevin ask Thorsten which his favorite device is (watch the answer here), he goes on to say that smartphone industry has become a place where many form factors have segmented and it's all about preference. While there are many who want the full touchscreen Z10, we've seen that there many who still want that trademark physical keyboard that BlackBerry is known for and so both models have a place in the company's future. 

If you're interested in watching the 6 minute video, check it out below. Thoughts and views are welcome in the comment.

 

Source: Fox Business Topics: Thorsten Heins BlackBerry Q10 BlackBerry Z10 Devices

How to access your PC files from your BlackBerry 10 device Previous ShopCrackBerry Update: BlackBerry Z10 Cradle, Charging Bundle, and Q10 accessories galore!Next DJ Reyes 332 (articles) 342 (forum posts) 111 comments Sign in to comment fb tw gp wn Aljean Thein 17 hours ago

End Of May. Not Bad I Guess

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Reply jasonmelling 17 hours ago

What are you thinking, not giving Quiksilver something to gripe about?

;) Just having fun, Quikee.

Reply QuIcKsIlV3r 17 hours ago

aww you mad bro? You didn't get to say first?

Reply jasonmelling 14 hours ago

Totally, bro! Glad you feel me.

Reply funeralizer 15 hours ago

Posted via CB10

Reply NamelessStar 17 hours ago

:( i really want my kb back but at the same time not upset at all wth my z10

Reply backfire101 17 hours ago

Mmmh no video?

Reply tremarco69 17 hours ago

I think that the end of May launch in the US is absolutely ridiculous to say the least. Why more delays? Release the phone already!

Reply camera531 17 hours ago

+100

Reply jrohland 16 hours ago

Verizon has to figure out how to get 10.0.9.x working on it.

Reply Flip4Bytes 13 hours ago

This comment just made me laugh out loud, but then it reminded me how much I hate verizon w/ my Z10. Thank you for the chuckle to say the least :P

Reply pooo 15 hours ago

Who is saying end of May is a delay?

Reply camera531 15 hours ago

It launched in the UK already and Canada this week, but the US has to wait over a month. That's a delay. I know you want to shout out "but, but it's not a delay if no one said a date yet."

Reply pooo 15 hours ago

Ok. So you realize it's not a delay then?

Reply camera531 15 hours ago

It is a delay and you know it, but you like antagonizing, so go right ahead pooo...

Reply tremarco69 14 hours ago

I worked with a couple of people like pooo over the years, they used to agitate me but now I just ignore them, I understand that they need attention and that's fine.

Reply Aljean Thein 14 hours ago

It's not a delay. Q10 is suppose to be release several weeks after the Z10 launch. Z10 has only been out in the US for a month(4 weeks). end of May seems to be right to me...

Reply camera531 14 hours ago

A month is several weeks. And what about Sprint? They never even launched the z10. Why not launch the q10 now and get a jump on everyone. That would be huge for them.

Reply Jay2pt0 2 hours ago

Look. Blackberry originally said 2 months after, they have gotten that down to a month. It's no different than the Z10 launching a month before in the UK. Companies do this bro, it's just the US isn't the once waiting. Every OEM has said our carrier are the hardest world wide to work with. Being a past Sprint employee, I can you for a fact the carriers control release days the majority of the time. End of May is the latest not the earliest. We could see them next week.

FYI I am a Sprint users who's been waiting for the Q10, I get your impatience. We'll get there soon enough and I wouldn't doubt we be first with the Q10 bc of it.

Reply pooo 14 hours ago

No I just don't like when people are bashing BlackBerry when it's not justified.

Reply buylocal_getaBB 10 hours ago

A delay by definition is something that happens after it is planned to happen. Not sure how a launch that is happening when the carriers expect it to happen can be considered delayed... And let's remember that BlackBerry has no direct power over when carriers release products. The gold code is sent to all carriers at the same time. Americans always need to complain about something I guess, and that's fine, but bitch to AT&T or sprint or whoever. This is not blackberries problem.

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Reply tremarco69 9 hours ago

You can justify or define it however you'd like but its still a Delay looking at it from a consumer's point of view if its already out in other markets..... How do you know that its not Blackberries problem. I don't think that any of us truly know that information but its still a damn delay

Reply buylocal_getaBB 7 hours ago

Then I guess the house I just bought that is scheduled to be done in July is delayed because some other people have already moved into other houses in the subdivision.

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Reply tremarco69 6 hours ago

I think your comparison is far fetched, I thought we were talking about a mass produced communication device that rolls off of an assembly line by the thousands. I understand your point but it was a terrible analogy. I'm just saying that their shouldn't be any excuse for the US carriers to not offer them at the same time as the UK. The device should be ready for purchase while its still fresh. By the time the Z10 hit the US market, people weren't excited as much because they had already heard what others had to say about it for a month in advance. I'm a hardcore blackberry guy and have been for many years. I have the 9 receipts to prove, not including the two from the playbooks that I own. I'm still supporting BB 100%. I don't know when your closing day is on your new home, but I hope it doesn't get delayed...lol

Reply pooo 6 hours ago

That was the most ridiculous analogy so far.

Reply adriank403 6 hours ago

Yea but within subdivisions you have different blueprints, builders, and start/end dates that range in days/weeks. I've never seen a phase of a neighborhood complete in the same day. Sounds sorta like SimCity2000. Sometimes it's the zoning laws and permits that cause a delay not the company that builds the house.

Reply drjames05 14 hours ago

Could be wrong, but the "Delay" is a result of US standards testing followed by US Carriers testing, which is supposed to take longer than other countries such as the UK and Canada.

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Reply camera531 14 hours ago

It's not carrier testing. Kevin himself even called bs on that one with the z10. And Rogers in Canada has virtually the same testing procedures as AT&T in the US. It's the exact same timetable.

Reply KMB4 14 hours ago

It's probably commitments to other manufacturers. They're all releasing devices like rabbits breeding so you have to find the right slot to give each one. Now you can argue that the U.S. carriers dropped the ball on the Z (see what I did there lol) but at least Verizon has stepped up officially.

Reply camera531 14 hours ago

It's a valid argument, but I disagree. All of the UK and Canadian carriers launched the same phones at the same time (galaxy s4, HTC One, etc.)

Reply TBone4eva 13 hours ago

Regardless of why, BlackBerry can't force the carriers to launch the phone. You think they want to delay the launch and a chance to get more phones sold before the end of the quarter? The carriers launch when they say they are ready, not when BlackBerry is ready.

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Reply camera531 13 hours ago

Are you sure? According to A LOT of commentators on here, this is a "good move" by BlackBerry, because the US isn't loyal and the media is too nitpicky. So they're "punishing" us deliberately.

Reply slomo408 11 hours ago

There are any number of reasons why the release date for the US is slated for end of may, it's a much larger market and will require more inventory to support it for starters, maybe it's part of the overall marketing strategy to sell their phones where they will be successful but calling it a delay when you have a fluid date like end of may is disingenuous at best. That's the first time I've heard a release time frame for the Q10 in the US. Just because you have to wait longer than you thought doesn't constitute a delay on BlackBerry part.

Reply aloofkid 9 hours ago

I'm from the Philippines, the Z10 was officially launched here last March 19 so you mean that the Z10 was delayed 48 days because it was launched first in UK while there's now signs of Z10 in the Philippines?

Reply Supa_Fly1 6 hours ago

Oooh. So after a couple of users the majority of usa users voting with their dollars stating BlackBerry is behind the curve, fallen, no longer relevant now wants some of the funk that big daddy brought with his brand new . bag you're complaining because you're third best? How does it feel?!

Time to wait for a change.

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Reply camera531 3 hours ago

So the fact that the US is, by far, BlackBerry's single biggest market and Hein's is on record several times saying how "vital the US market is for BlackBerry's comeback" doesn't mean anything... Third best?

Reply doza2012 3 hours ago

AGREED. When you announce that 2 two phones coming out in Q1 in 2013. And it's dam near halfway thru 2013 at the end of May. This constitutes as a delay. That being said, I understand that there are reasons for a delay. And I have no other choice, My S2 needs to go....

Reply medicdon 17 hours ago

Could not open it on my Z10. It said " could not be supported on your device"

medicdon

Reply mrtheend 17 hours ago

forgot to link to kevin's vid DJ :)

Reply DJ Reyes 17 hours ago

Ooops, all fixed now. Thanks :)

Reply DisturbedRocks31 17 hours ago

Link is not supported because it is hosted on the Fox website and not on YouTube or on CB.

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Reply jasonmelling 17 hours ago

Argh. By "hyper-connected" he means wealthy business types that can afford the wonderful, darn thing. When's the mid-tier coming out for the "hyper-connected" college student or "Hyper-connected" Landscape Architect? I really want the Q10 (marketing is a success. Congrats), but I can. not. afford. it.

EDIT: You know, I just realized something. What a genius marketing strategy. Create something great that only a few people can actually have, and create desire amongst the little people that can't. Stupid carnal desires.

Reply tremarco69 17 hours ago

Me either, do you think they'd exchange one of my playbooks for a Q10? Lol lol......would be nice

Reply lkveggie 17 hours ago

As a college student myself, I agree that the price point is way too high for me to afford, but all of my friends and fellow college students are using touch screen devices, and that's where the Z comes in! :)

Reply RedVagabond 14 hours ago

I feel you man, coincidentally enough I'm also a Landscape Architect in college right now. I'll be honest, I'm using the tax return from this year to fund it. I might try to sell my nexus 4, but I don't know if I can get a lot from it. I might just keep it as a backup in case I have problems down the line, or if a friend breaks their phone and needs one for a few days. I've never paid more than my nexus for an out of contract phone, so it'll hurt.... but I think it's worth it to not have to deal with android anymore.

Reply jasonmelling 10 hours ago

Really! What school and MLA or BLA? I'm just finishing my Associates and got accepted into Texas A&M. I have to defer for a year, though, so I won't start the MLA until next Fall.

I'd say keep the Nexus, because you're right: you never know when you'll need it as backup.

Reply pididipop 17 hours ago

As mentioned video not working on Z10.

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Reply bizzyqu 17 hours ago

use internet explorer (i know how crazy that sounds)

Reply backfire101 17 hours ago

Very crazy on a playbook

Reply Dave Bourque 17 hours ago

Holy shit reporters are stupid...

Reply Kriilin Namek 17 hours ago

She sure seemed fixated on what the return rate percentage was. Has Apple and Samsung been asked that? I suspect Thorsten doesn't want to give a number, because maybe it sounds high, but no one will realize it's like that for Apple and others too. He's quite media savvy, good to see, especially in a tech company.

Reply JimCanuck 15 hours ago

SEC regulations essentially forbid giving out numbers that will impact a stock price by the company in such an interview. They would, at a minimum, have to issue a press release so that everyone has the information at the same time. If a press release is coming, we will only see it once the regulatory review is completed. (Both SEC and Ontario regulators are involved.)

Reply RubberChicken76 12 hours ago

I would love for UMI to do an analysis of the legalities of what can and can't be said here. I don't know much about what constitutes stock manipulation. Also, not really sure what BlackBerry is and isn't allowed so say legally about return rates? For example, if they are measuring return rates on the basis of what the carriers provide as return rate data (they sell the phones after all), is BlackBerry allowed to say what the carriers return rates are and what competitors are at those carriers, since it's technically the carrier's number and probably both materially impacting to the carrier and governed by confidentiality agreements between various carriers and manufacturing partners?

Reply JimCanuck 12 hours ago

The key here is that any information, especially quantitative information, related to performance must be released in a manner such that it is publicly available to all interested parties at the same time. As for information from partners, the partner must agree to the release of the information.

Been there; done that.

Reply lkveggie 17 hours ago

Excellent interview! Thorsten tells it like it is, which is great when crappy reporters have false claims and ridiculous statements.

Reply jrohland 15 hours ago

He's a better man than me. I'd have told Fox to shove it up their Apple loving a!#.

Reply pididipop 17 hours ago

I think he is a smart person to target the Q10 and Z10 phones. There are many businesses people who couldn't live without their BlackBerry back in his day. Many of us went away to try a cooler phone, but many like me missed BlackBerry and we are coming back where we belong. They need to keep the phone geared to "getting things done" and let the others cater to the toy users.

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Reply hamzasalam 17 hours ago

If you want a story on high return rates, go talk to HTC.

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Reply Arthur108 17 hours ago

Thorsten looks quite spaced out! :-\

Reply Dave Bourque 17 hours ago

You mean pissed off lol

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Reply pididipop 17 hours ago

Not sure if it's a result of his interviews, but BlackBerry stock price is on the rise again today.

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Reply sk8er_tor 16 hours ago

RBC raised targets on BB10 sales.

Reply pididipop 17 hours ago

If you would have bought BlackBerry stock about six months ago you would have more than doubled your money today.:) The man is doing something right.

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Reply codiak 17 hours ago

I think she was fishing for a free Q10 there towards the end!

Reply z10fido 17 hours ago

We don't even have a Canadian date yet. Tomorrow is allegedly the day but nobody has Rogers shipping confirmation yet.

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Reply camera531 15 hours ago

Tomorrow is the confirmed date. And don't complain, the US market got screwed once again...over a month for us!

Reply mugen27 15 hours ago

Actually its the US screwing over Blackberry. No point in launching first in the US when the media there is just going to bash Blackberry. Smart of Blackberry to launch in UK then Canada. Even though there are many fans of BB in the US, its a good move to go where there is larger demand and the media doesn't nit pick on every little thing.

Reply camera531 15 hours ago

You honestly believe that BlackBerry is deliberately delaying the US launch because of the "nitpicking media"? That's a "good move"? You're seriously going with that?

Reply BruvvaPete2 11 hours ago

As with the Z10 I actually believe it's a good idea to launch later in the U.S. because a lot of the software "kinks" could be ironed out before the U.S. release to the "nitpicking media". When they find anything bad to exploit with BlackBerry and hype Apple, BlackBerry probably wants to lessen the negative blows, imo.

Reply camera531 10 hours ago

First of all, the media already has devices and the reviews are out. Second, it's never good to delay a major market. There aren't kinks to be worked out at this point. BB10 has had months to mature at this point.

Reply cappo40 13 hours ago

Tell your carriers to start being open minded about products not starting with an "i" and you would get your product on time..

Reply camera531 13 hours ago

BS, a lot of Android phones just hit US carriers on time (same as UK and Canada). Windows phone, too.

Reply Paunngaq 15 hours ago

I received an email from Bell with the heading: Arriving tomorrow: The BlackBerry Q10

Reply Whyareallthegoodnamestaken 17 hours ago

Good to see the man being very active in the media lately.

Reply xtremeled 16 hours ago

There is a reason that the story about returns outpacing sales has died in the media. With the exception of these interviews it is a non story and the jack wad that put it out there is most likely going have his ass handed to him.

Reply Khanhye East 16 hours ago

One of the few times watching Fox is bearable, of course obviously outside from when they are being clowned on.

Serious note, I don't know what to do with my Z10 now, keep it AND get the Q10, or return/sell it to get the Q10.

Ahhhhh!!!!!! Choices!!!!!

Reply Mo Cat 13 hours ago

Get the Q10 as well. 3 winners, you, me and Blackberry. You are gonna get it anyway, i already noticed from your post. Me, cause the Q10 is the device i've been patiently waiting for. BB itself for obvious reasons.

Reply Plazmic Flame 16 hours ago

Physical keyboards are definitely in BlackBerry's future. Now all we need is a physical keyboard on a larger form factor... :)

Reply BlownTinO 16 hours ago

So basically we are not getting a official 10.1 until June?? Terrible

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Reply Driftdreams 16 hours ago

Great, great, great interview. He is so good at showcasing BlackBerry and firing up the base. Here he answers every question with confidence and ease. That analyst is royally F'ed. This sets a precedence NOT to mess with BlackBerry. The Q10 sales should do AMAZING here and elsewhere. Once the numbers come out, there will be no denying that BlackBerry is at the forefront, where we BB fans have always placed it.

Reply ronniell 16 hours ago

I think thorstein heins needs to be specific with his answers. We all know the Q10 is Going to sell better than the Z10. It's okay to say it. That sneaking away of questions puts doubt in consumers minds. If I want a Z10, the fact that the Q10 is going to sell more than it doesn't mean I will by an iphone. Both are blackberry and both run the BBX or blackberry10. BBX is quite cool

Reply npunk42 15 hours ago

I like Thorsten. He inspires confidence.

Reply 00stryder 15 hours ago

+1

Posted via CB10 & loving it!

Reply matt1618 15 hours ago

Perfect, I can upgrade with Sprint on June 1! Can't wait!

Reply gyubok 15 hours ago

first!!

Reply mkmilan 15 hours ago

The bottom line is what the reporter said at the end re being qwerty/BB fangirl. 'nuff said

Reply camera531 15 hours ago

BlackBerry really needs to figure out how to launch their products in the US. A month or more delay between the UK and Canada, and the US market is wearing very, very thin. The other major players can all do it, why not BlackBerry!

Reply Linda9600 15 hours ago

I wonder if AT&T will have the Q10 in white??

Reply trynacu2 15 hours ago

I wish I could afford both the Z and the Q.

Reply SMRHT 14 hours ago

What bb should do is make clear when the phone is coming to Europe and other countries. Just like apple give a date and then it all will be clear.

This waiting for a phone that will be released, at the end of may??

Reply camera531 14 hours ago

Couldn't agree more.

Reply Prital1 14 hours ago

The video doesn't work or does it not work on the z10??

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Reply dllrogers55 14 hours ago

Thorsten does so well answering these darn insistent reporters. I wouldn't be so calm when they kept questioning like she did. And then at the end she had to kiss up with her BB use over the years. Jerk reporter.

Reply parapep10 14 hours ago

How many CEO take this much time for interviews. This is the 3rd one today I have seen.
If you want to view video hit the 3 dots at the bottom right and hit open in browser. There you go.

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Reply macspapa 14 hours ago

Thanks for that!

Posted via CB/Z10

Reply macspapa 14 hours ago

The did not work either.

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Reply Tomas Carrillo 14 hours ago

I bet Q10 will sell more handsets than Z10 but the apps is another history.

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Reply macspapa 14 hours ago

Why are all the videos not able for be viewed on the Z10????

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Reply EastMcCauley 14 hours ago

No switching for me. The predictive typing just gets better and better the more I use the Z10. Hope both phones do well.

Posted via CB10 on BlackBerry Z10

Reply somerandombbusername 13 hours ago

Agreed, it's scary how good it is getting. I typed the last 6 words of a sentence with pure prediction the other day.

Reply JUSTQUAN2 11 hours ago

That end of May mess just irritated me.

Reply WillieLee 11 hours ago

What's hilarious is that analysts keep trying to find out what return rates are because they have no idea what the industry standard is. They want someone to feed them internal information and keep trying to dig at the information. What about their vaunted "sources"?

Reply thekidshop 10 hours ago

Why the he'll can I not watch any of these videos on my z10 this is bs

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Reply mcclojp 7 hours ago

The only people who view an end of May launch as a delay are those exited and informed fans of the product and it's upcoming release. Of course it's human nature to not want to wait for something you want, but the general public isn't tracking when phones get released where and why it isn't HERE yet. I for one find the complaining a bit annoying to say the least. The end of May is pretty close really and regardless of the reason, there undoubtedly is a reason and a well thought out one. No company is going to delay a launch to punish a market! That's just ignorant. People get paid damn good money to try and make these launches as successful as possible. It's coming soon and it will be a great device!

Reply aha 7 hours ago

As much as I like Thor to respond with those numbers the interviewer was looking for, I do understand it is smart not to share it... Because whatever number he says, it's going to be met with more questions.

Reply samiii619 7 hours ago

I think that a lot of the media is trying to kill the hype around the new line up that BlackBerry is bringing to the table. Just because one person said that they are returning more than they are selling doesn't mean anything without any proof. As a blackberry enthusiast, I'm happy that Heins is standing up for the blackberry community and not folding under the pressure that Fox News is attempting to throw his way.

Kind of sad that this reporter is asking such foolish questions and at the end of the day she owns and uses a blackberry herself. She should be encouraging and congratulating Heins for the company's achievements after all the hard work and obstacles instead of trying to show that BlackBerry is in the hole already.

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Reply yvpan1 5 hours ago

yeap me too. and once more, Thor nailed it again!

Reply sandman10 7 hours ago

Wow, that reporter has poor interviewing skills.

Reply steelers80 4 hours ago

Z10 is bullshit

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Reply Louis Belshaw 4 hours ago

Lol for the video, error source not supported etc. Good times.

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Reply Jerale Hoard 3 hours ago

This man is awesome. I know the Q10 is in high demand but i believe some companies just force those, who were waiting for the z10, to buy the q10. I have a Z10 and it's awesome. I'm proud BlackBerry came back to compete.

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