Verizon BlackBerry Z10 ad running as pre-roll on Apple's iPhone 5 YouTube video

Verizon BlackBerry Z10 ad running as pre-roll on Apple's iPhone 5 YouTube video | iMore.com Skip to main content Android BlackBerry iPhone / iPad Windows Phone webOS SIGN UP|LOG IN iMore Forums Apps Games Accessories Reviews How-To Podcasts Contests iPhone iPad mini iPad iPod touch Apple TV iOS iCloud iTunes Mac Hot: iPhone 5S Guides: iPhone buyers | iPad buyers | iOS users Free: Wallpaper | iPhone apps, games | iPad apps, games Shop Online Cases Chargers Screen protectors Headsets & More Free shipping on orders over $50 Verizon BlackBerry Z10 ad running as pre-roll on Apple's iPhone 5 YouTube video By Rene Ritchie, Monday, Apr 29, 2013 a 8:00 am 3

I wanted to watch Apple's iPhone 5 product design video again this morning so I went over to YouTube/Apple, found it, clicked "Play"... and was greeted with a pre-roll ad for the Verizon BlackBerry Z10.

Apple has no control over who buys or gets assigned pre-roll advertising on their YouTube videos -- that's all Google -- but Apple does have the ability to turn off pre-roll ads for the video in general. I can't imagine, even on millions of views, Apple gains any significant (for them) revenue from pre-roll ads on their videos, so turning them off would not only prevent competitions -- and carrier partners like Verizon -- from hijacking their viewers, but also protect their brand in general.

BlackBerry Z10 probably won't reach iPhone level sales any time soon, but what if it were Samsung buying those ads for the Galaxy S4? (Maybe they have already?)

Source: YouTube

Rene Ritchie

Editor-in-Chief of iMore, co-host of Iterate, Debug, ZEN and TECH, MacBreak Weekly. Cook, grappler, photon wrangler. Follow him on Twitter, App.net, Google+.

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More of: Blackberry 10, Verizon, Youtube ? PreviouslyEditor's desk: #TM13 Next up ?Samsung design video: High on lifestyle companionship, low on rationale for cheap plastics There are 3 comments. Add yours. Rene Ritchie says: Apr 29, 2013 at 8:08 am - 1 day ago

And... here's Kevin Michaluk from CrackBerry...

http://crackberry.com/now-thats-what-i-see-apple-telling-you-buy-blackberry

Reply Nathan Grey says: Apr 29, 2013 at 9:26 am - 1 day ago

Interesting point. I remember several years ago in Nascar. It was during the Pepsi 500, Coca-Cola paid to have almost all of the cars redone in Coke colors and logos. The reason this sticks out in my mind was all of the people at work talking about how tacky it seemed for Coke to do that.

Reply SockRolid says: May 1, 2013 at 1:49 am - 4 hours ago

Note to BlackBerry marketing: you mention Apple, you lose.

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