Macy’s exec underpins navigation, in-store scanning for holiday marketing success - Mobile Commerce Daily

By Staff reports

November 6, 2013

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Macy?s exec underpins navigation, in-store scanning for holiday marketing success
NEW YORK ? A Macy?s executive at the Mobile Women to Watch Summit outlined how the company plans to focus on in-store scanning this holiday season and beyond.
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Walmart, Mattel boost QR-code driven toy sales with more locations
Mattel and Walmart are ramping up a QR code-driven virtual toy store program first introduced last year with more locations around Canada to help commuters shop for gifts this holiday season.
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Citi transfers from fragmented to universal app for streamlined updating
NEW YORK?A Citi executive at the Mobile Women to Watch conference said that the bank is working to transfer its fragmented applications around the world to a unified global platform.
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Gilt exec: Push notifications beat SMS for native experience
NEW YORK?A Gilt executive at the Mobile Women to Watch conference said that the online flash retailer prioritizes push notifications over SMS for reaching consumers in a more natural, less disruptive way.
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