Macy’s harnesses holiday spirit via mobile to drive in-store traffic - Mobile Commerce Daily

By Staff reports

November 7, 2013

Please click here to sign up for Mobile Commerce Daily

Macy?s harnesses holiday spirit via mobile to drive in-store traffic
Macy?s continues its run as a leader in mobile by adapting a favored smartphone activity ? sharing photos ? for its signature annual holiday campaign.
Please click here to read the entire story on Mobile Commerce Daily

SessionM exec: Rewards alone will not drive mobile loyalty
NEW YORK ? A SessionM executive at the ad:tech New York 2013 conference said that simply relying on a reward to lure a consumer to click on a mobile advertisement is only half of the mobile advertising equation.
Please click here to read the entire story on Mobile Commerce Daily

Denny?s boosts QR code, augmented reality strategy with social campaign
Restaurant chain Denny?s is continuing to rely on augmented reality and QR codes with Warner Bros. "The Hobbit" this holiday season with a campaign that integrates social media to encourage consumers to participate.?
Please click here to read the entire story on Mobile Commerce Daily

Lindt sees 237pc jump in mobile revenue with streamlined checkout
Premium Swiss chocolate manufacturer and retailer Lindt & Sprungli USA recently launched a redesigned Web site that leverages responsive design to streamline checkout for mobile users. ?

Please click here to read the entire story on Mobile Commerce Daily

Please click here to sign up for Mobile Commerce Daily

View the original article here