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By Staff reports
November 8, 2013
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Target shores up mobile sales with product-packed ad campaign
Target is getting a head start on holiday spending with a new interactive mobile advertising campaign that bundles multiple products into one ad unit to drive online sales.
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Frank & Oak leveraging Apple?s iBeacon in pop-up holiday store
An executive from men?s online retailer Frank & Oak who spoke during a Mobile Commerce Daily Webinar yesterday revealed that the online retailer will soon be opening a pop-up store for the holidays that will leverage Apple?s iBeacon technology to enhance the in-store shopping experience as well as push marketing to customers.?
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Retailigence exec: Find the fine line between targeting and privacy to drive in-store shopping
NEW YORK ? A Retailigence executive at ad:tech New York 2013 said that retailers need to be wary of going to far when collecting data from shoppers to target and drive in-store shopping.
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Online retailers fail to meet shoppers? mobile performance expectations: report
With mobile shoppers increasingly expecting fast load times for retailers? sites, a new report from Radware reveals that the retailer sites with the fastest load times on mobile are 6pm.com, UrbanOutfitters.com and JCPenney.com.
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